WHY | RAISON D’ÊTRE
Adapt to change
Create value and be more efficient to stay in time
Any company, organization or project wants to grow and improve day by day, this is not only lawful, but the reason of its existence. In that way, and after a certain time, the company must make a second approach that is the need to “create value” and to be more efficient to stay in time.
Twenty years ago, the the second Earth Summit in Rio de Janeiro focused on the importance of the environment and the services it provides (collectively indicated as “Natural Capital” of the Earth) to preserve human existence. 20 years later, the fourth summit was held (also in Rio de Janeiro), called called the Sustainable Development Conference + 20, which establishes the Declaration on Natural Capital as an appeal to the public and private sectors to work together to create the conditions Necessary for Natural Capital to be maintained and improved as a critical economic, ecological and social asset.
Call to the public and private sectors to work together so that Natural Capital can be maintained and improved.